Critical Path Strategies

Visit CPS' new blog, Selling Point Live

Haven't Got Time for the Pain

Account Management
Execution Assessment

Register for the SAM Workshop

August 26-27 (Markham, Canada)
September 17-18 (Boerne, TX)
November 11-12 (Boerne, TX)

Sign up for our e-newsletter

Critical Path Strategies helps you make business connections.

"After working with CPS, our company ended the sales year at 154% of our objective."

Sales Team Leader
BMC Software

	CPS E-Newsletter June 2009 CPS Canada Hosts Strategic Account Management Workshop CPS Canada's Strategic Account Management (SAM) workshop focuses on a provocative approach to customer acquisition and retention. Customers expect sellers to have intimate knowledge of their company's activities and direction, and to have broad knowledge of their company's overall capabilities—in order for sellers to serve their interests. At CPS Canada's Strategic Account Workshop, learn how to actively look for critical issues that challenge your clients and persuade them to think differently about them and how to address them. Sales professionals who identify their customer's critical problem, frame it within a new perspective, and convey the magnitude of the problem in business performance terms free up customer investment funds even when discretionary spending has dried up. The end result? A tight cycle of value with your customers that brings continued rewards for both parties—even during unforeseen downturns. Read More			Enlightened sales executives know that their company's mission is to make their customers more successful. At every turn, they ask themselves, "Where can I extract value for my customer?" At Critical Path Strategies, our mission is to help clients develop successful selling organizations. Our portfolio of services addresses the strategic, organizational and relationship issues that impact selling performance. Underpinning these services are proven best practices that we have observed in the most successful selling organizations—those that caused people to perform at their best. Engineering successful sales teams the Critical Path Way enables clients to build high-value customer relationships, expand sales opportunity, improve sales productivity and increase revenues.

				Podcasts/Webcasts Our Podcasts and Webcasts are about sales effectiveness. We address the topics and answer the questions that are most important to sales professionals wanting to improve their competitive position.		White Papers CPS' white papers are an effective way for you to benchmark your company against current trends in sales process, sales management, and sales optimization.
				Success Stories We work hand-in-hand with our clients to grow their business, and we have the success stories to back it up. After working with CPS, our clients typically report that their revenues grew 100 to 500 times the amount that they invested in CPS.		e-Learning e-Learning effectively refreshes and sustains your sales training investment. Let CPS' efficient e-Learning curricula support and leverage your learning dollars for optimum business results.
				Publications After sharpening and honing the skills of thousands of sales teams challenged by demanding customers, Art Wilson has distilled the lessons of goal-driven sales leadership in Building a Successful Selling Organization.		Shopping for Sales Training? An article in Sales and Marketing Management magazine focused on the strategic way to purchase sales training. The article cited six criteria: assess your needs; be sure to measure; do your homework; test before you buy; don't forget to follow up; don't assume bigger means better. Our article, "Shopping for Sales Training", details how Critical Path Strategies stacks up to the recommended criteria.